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Weekly Scoville scale rankings of the spiciest brand campaigns on the internet.

The Best in Marketing 

1

Because I can't help myself — messaging makeovers of all your favorite brands. 

Spicy Brand Makeovers

2

Warning: Extra opinions. What I'm loving, hating, and side-eyeing about our industry / the world. 

Hot Takes and Real Life

3

—  Ralph Loren, Fashion Designer

"The Hot Take is easily my favorite email of the week. It's like a loving, spicy little punch in the face."

Hot Take Readers Say